AuraQubitBrand
Brand identity

An identity calculated stroke by stroke.

Every color, every spacing between two letters, every stroke weight — calculated. This page is open to anyone writing about us or working with us.

01 — Mark

The eight-pointed star. Two interlocked stars, one point.

aq-mark-black.svgDownload →
aq-mark-white.svgDownload →
Usage rules
  • Minimum margin around the mark = the height of one star point.
  • No rotation, no stroke weight changes, no shadows.
  • On light: Espresso. On dark: Cream or the Clay spark.
  • Minimum size: 24×24 px (digital) · 8 mm (print).
02 — Colors

A warm palette. One clay spark.

Clay
#C8744E
#C8744E
Clay Deep
#B45F3B
#B45F3B
Amber
#D9A45E
#D9A45E
Espresso
#26211B
#26211B
Ink Deep
#1B1712
#1B1712
Cream
#F7F3EC
#F7F3EC
Sand
#ECE4D7
#ECE4D7
Mocha
#7A6E5F
#7A6E5F
03 — Typography

Bricolage + IBM Plex Arabic. A bold system.

Specifications
Display · 600 / -0.04em
Enable the future.
H1 · 600 / -0.035em
One language, one voice.
Body · 400 / -0.005em

We build sovereign intelligent infrastructure, Arabic-first, that works in its place and grows toward the world. Luxury is in simplicity, and power is in the thing actually working.

Eyebrow · UPPER · 0.10em
01 — Premise · 02 — Products · 03 — Proof
04 — Voice

A warm voice. Confident without arrogance.

/ Do
  • Short sentences. One idea per sentence.
  • Precise numbers with sources — not "about".
  • Clear English with technical terms where needed; Arabic Fusha simplified, with English technical terms where they fit.
  • Pattern: Statement. Sub-statement. — em quietly draws focus.
/ Don't
  • "Revolutionary solution" · "groundbreaking innovation" · "unparalleled user experience".
  • "84× growth" or any number without a source.
  • Vague abbreviations — AI/ML/AGI without context.
  • Random emoji in technical text.

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